A few days ago I picked Fiji water as my first choice in Marketplace’s list of greenwashing candidates for 2008 and added another. Here is still another one that might top the list: [H2Om](http://www.h2omwater.com/mission.html). You can buy a case online in these varieties: Perfect Health, Love, Prosperity, Gratitude, Will Power, Joy, and Peace for only $34.95. Besides simply thirst quenching, this water will bring you whatever the label says. “Vibrationally charged via words, colors, music, and You!” You simply have to, “Think it While You Drink It®”
The company mission
> Our Mission is to create awareness and education on world water issues, recycling, and the welfare of the planet, while inspiring people to individually generate positive energy in their lives, and in their communities.
> We strive to have a positive affect on our culture and the Earth while we pay respect to the sacred life force that exists in our Water.
doesn’t quite fit the marketing message. The critical water issue today is not its mystical powers, but the lack of potable water for so many people for whom a few pennies a day would make a huge difference.