A few days ago I picked Fiji water as my first choice in Marketplace’s list of greenwashing candidates for 2008 and added another. Here is still another one that might top the list: [H2Om](http://www.h2omwater.com/mission.html). You can buy a case online in these varieties: Perfect Health, Love, Prosperity, Gratitude, Will Power, Joy, and Peace for only $34.95. Besides simply thirst quenching, this water will bring you whatever the label says. “Vibrationally charged via words, colors, music, and You!” You simply have to, “Think it While You Drink It®”
The company mission


> Our Mission is to create awareness and education on world water issues, recycling, and the welfare of the planet, while inspiring people to individually generate positive energy in their lives, and in their communities.
> We strive to have a positive affect on our culture and the Earth while we pay respect to the sacred life force that exists in our Water.
doesn’t quite fit the marketing message. The critical water issue today is not its mystical powers, but the lack of potable water for so many people for whom a few pennies a day would make a huge difference.

2 Replies to “Water With Intention™”

  1. Wow. Your blog is so syncronistic. After all of my internet surfing and blog posts, I finally came across a product that caught my attention. Just yesterday, I was browsing the bottled water section at Whole Foods when I came across a new brand with a really cool looking logo and labels that read “Joy”, “Peace”, “Health”, and “Prosperity” featuring instructions to visualize this intent while drinking the contents. Intrigued, I bought some and brought it home. It tasted fresher and cleaner than other waters – and hopefully my chosen intent (Prosperity, of course), will manifest.
    Now, my curiousity was piqued even more so I chose to visit the company website. H2Om has a very interesting story to tell. The water itself comes from a natural spring water source in San Diego, from the 420,000 acre Cleveland National Forest. Bedrock mortars and metates indicate that Native Americans have enjoyed this spring for over 14,000 years – and it is filtered to a depth of 300 feet before rising to the surface through the hardened granite. The company then treats it with UV light, submicron filters it, and cleanses it with Ozone which is MUCH more efficient than chlorine at removing bacteria. The water is then treated with audio frequencies, sounds, music,color and light according to its intended purpose.
    Scientific studies have shown that water is impressionable, and can hold intent or thought frequencies. As our bodies are mostly made of water, it makes sense to me that drinking this kind of water could have a positive impact.
    Also from the company website:
    “A portion of our proceeds will benefit the International Water for Life Foundation, the Love Planet Foundation, an environmental education organization dedicated to the protection of the planet for future generations.”
    Awesome! And it was reasonably priced to boot.
    It is refreshing to see that this Southern California company is leading the way and setting new standards in the bottled water industry while simultaneously inspiring people to participate in creating a better world by focusing their thoughts on creating positive intentions and eco awareness. So if you haven’t gone to the site while reading this, here is a rundown of H2Om Water with Intention.
    What is H2Om?
    H2Om is a natural spring water, no flavors or additives, bottled in a BPA-free PET1 bottle which is 100% recyclable. The positive themed labels are designed be used as a means to direct your focus towards creating intention. They serve as a reminder to activate your attention and create positive energy throughout your day.
    H2Om’s commitment to you and the planet. First and foremost, H2Om has sourced the cleanest, most pure, high mountain spring water. (see my description above) The water emanates from a 4000 ft elevation and is naturally filtered through a granadorite rock formation. It is then brought down the mountain in a stainless steel transport vehicle, and ecologically filtered by UV light, sub micron filtration and then ozonated with Oxygen 3, the most healthy and natural way to clean water.
    But wait… what about the plastic bottles? H2om’s BPA-free plastic bottle resin molds are manufactured in an eco-friendly hydro powered plant in Costa Rica, and the bottles are made locally in the US at their Los Angeles bottling plant. H2Om bottles contain no harmful chemicals that could leach into the water and are guaranteed to be Bisphenol-A and Phlalate free. The bottles are 100% recyclable, including the polypropolene labels. (these people are really doing the work, no greenwashing here) H2Om, in collaboration with it’s bottle manufacturer, is now testing the stability of an exciting new organic mineral that will be added to the plastic resin to break it down into nothing but water and oxygen after six months in the outdoor sunlight (coming soon). This will mean, whether in the ocean or landfill, the bottle will not contaminate or harm the environment. H2Om’s mission for sustainability is also represented by route managed deliveries, using tree free and 100% recycled papers and products, and having virtual offices, which are more energy efficient.
    What about carbon emissions? In early 2007 H2Om became partners with CarbonFund.org. and was featured as one of their top 20 companies creating positive change on the planet while offsetting their entire carbon footprint. For more information on retail outlets or to order online visit http://www.H2OmWater.com
    I am sort of a bottled water snob, but I do have this to say is, “I think this is a great product. The water tastes clean and pure. I actually followed the instructions and found some benefit to it. I also think it’s cool that the power of my purchase created some good on the planet, besides the good it did for me. Too bad there are not more companies following H2Om’s lead to educate, get people involved and be a part of creating something positive on the planet”
    Try it out next time you’re in Whole Foods or your favorite health food market.

  2. Thanks, Sarah, for your thoughts about this very carefully designed product and the whole system in which it is produced. My concerns are very simple. What’s wrong with drinking tap water? No bottle. No trucks. No landfill. No peace, love, will power, or otherwise, but I do not look to water for any of these important qualities in my life. I may be just lucky, but I get my drinking water from a large reservoir in western Massachusetts that stores water coming from the sky. It is not the company that is greenwashing as I do believe they are committed to produce what they sell out of real concerns, but maybe we are fooling ourselves.

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