A few days ago I picked Fiji water as my first choice in Marketplace’s list of greenwashing candidates for 2008 and added another. Here is still another one that might top the list: [H2Om](http://www.h2omwater.com/mission.html). You can buy a case online in these varieties: Perfect Health, Love, Prosperity, Gratitude, Will Power, Joy, and Peace for only $34.95. Besides simply thirst quenching, this water will bring you whatever the label says. “Vibrationally charged via words, colors, music, and You!” You simply have to, “Think it While You Drink It®” The company mission > Our Mission is to create awareness and education on… Read More
Continue ReadingIs Sustainability Becoming Another Buzzword?
Among all the year-end recaps of 2008, a [International Herald Tribune Culture column](http://www.iht.com/articles/2008/12/22/arts/design22.php?page=1) about design appeared to give sustainability a rousing cheer with a headline reading, “2008: The year that substance and sustainability reigned.” But reading further, the story was more about damning with faint praise. On the trend in design, their assessment is hardly consistent with sustainability. The article featured Nacho Carbonell’s “Evolution bench,” a highlight at the 2008 Milan Furniture Fair. > It’s ugly and ungainly. The colors are dirty, and it has a very strange shape. You can sit on it (though not very comfortably) by perching… Read More
Continue ReadingSustainability Resolutions for 2009 (ctd)
Matt May offers an important prescription for moving toward sustainability in 2009. The path to sustainability can be much shorter and straighter if you follow his formula: create a “stop-doing” list. I suddenly realized that I had been looking at the problem in the wrong way. As is natural and intuitive, I had been looking at what to do, rather than what to not do. But as soon as I shifted my perspective, the vaunted Toyota Production System became for me a study of what wasn’t there, and of how and what to stop doing. The Lexus line of cars,… Read More
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