Conversations about sustainability only rarely refer to it as a noun. Most articles talk about “sustainable something,” like sustainable development, buildings, business, and so on and on. When sustainable is used in this adjectival sense, the object of attention is always on the word it modifies. Sustainable development is not really about sustainability, a noun, rather it’s all about [economic] development albeit a particular form of [economic] development that is supposed to be more benign than the way the modern world works today.
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