Our long-standing book club met this week and discussed [*The Political Brain*](http://www.thepoliticalbrain.com/videos.php), by Drew Westen. Westen is a psychologist and political strategy consultant. It’s a provocative book arguing that the Republicans keep winning elections because they aim at the voter’s emotional side of the brain rather than their reasoning powers. The Democratic candidates are stuck, he argues, in a rhetorical style that presents the “facts” and expects the target voter to come to the only rational conclusion, one that would put their vote squarely in the “D” column. People don’t work that way, says Westen. We have all sorts of… Read More
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