Nipping "Green" in the Budzword

Green Inc. sort of recognizes some irony in the name of their blog.

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Do blogs like Green Inc. (and its predecessor, The Business of Green) have something to answer for?

People and companies employing the word “green” in environmental contexts are guilty of “mis-use, over-use, general uselessness,” according to Lake Superior State University in Michigan, which last week unveiled its results from an annual survey - it’s 34th - of words that should be banished.

“Environmental buzzwords are getting the axe this year,” the university said in a statement. “‘Green’ and ‘going green’ received the most nominations,” the university announced on New Year’s Eve…

Valerie Gilson, a commenter from Gales Ferry, Conn., added: “I’m all for being environmentally responsible, but this ‘green’ needs to be nipped in the bud.”

This is the second article pointing to the dangers of overuse of a word I spotted in the last few days. See my earlier post.

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