Nipping "Green" in the Budzword

Green Inc. sort of recognizes some irony in the name of their blog.


Do blogs like Green Inc. (and its predecessor, The Business of Green) have something to answer for?

People and companies employing the word “green” in environmental contexts are guilty of “mis-use, over-use, general uselessness,” according to Lake Superior State University in Michigan, which last week unveiled its results from an annual survey - it’s 34th - of words that should be banished.

“Environmental buzzwords are getting the axe this year,” the university said in a statement. “‘Green’ and ‘going green’ received the most nominations,” the university announced on New Year’s Eve…

Valerie Gilson, a commenter from Gales Ferry, Conn., added: “I’m all for being environmentally responsible, but this ‘green’ needs to be nipped in the bud.”

This is the second article pointing to the dangers of overuse of a word I spotted in the last few days. See my earlier post.